Shannon, Kari and myself were assigned a project to design proposals for the college's upcoming fashion show promotions. The work had to involve the design of a poster, a programme, a ticket and and a mailer as well as a piece of ambient advertising. After we attained lots of inspirational imagery from all of the Geoffersons, we developed a concept based on the theme of revealing the students' final collections through a series of elusive layers. Mysterious imagery became obscured by folds, disguising the photography and the model so that it becomes abstract. Alongside this the use of trace reiterated the notion of layers that were evident in the photography, creating an outcome that appealed to the viewer's curiosity to discover more about what was to come.
The project will be ongoing and further developed into a great portfolio piece, so I'm sure there will be more updates about it to come.
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Geoff Collective is a design agency based in Edinburgh and is comprised of the city's finest, most enthusiastic and creative students... It's true we really are the best- you can even ask our Mums.